I have been anxiously awaiting the new limited-edition kicks that Yahoo! was cooking up with resurgent sneaker brand Pony ever since I got wind that they would be dropping soon. Available for pre-order now here, the exclusive run of purple and white kicks will help to kick-start the new “Start Wearing Purple” branding campaign.
Yahoo! CMO of Buzz Marketing Sean Florio took some time out of his purple-pimping to answer a few questions for Sneaker Blogger’s readers and tell them how to get their hands on the new kicks before they are gone.
Sneaker Blogger: What’s it been like working with Pony—and how did you decide to collaborate with them? And how much input did Yahoo! have in the design process?
Sean Florio:A few of us on the team have always loved sneaker culture and wanted to take our brand to a new place with something we haven’t done before. We knew we wanted to work with a brand with some history that had some amazing products in the pipeline, so we approached Pony. They’ve been amazing to work with on the program – we had an initial meeting with them a few months back, and Kyle Pulli, their VP of Design, came back with some great designs. Our creative direction was pretty simple – interpret purple. Soon after the meeting we were looking at cool purple concepts for the collaboration sneaker.
SB: Can you explain the idea ..
Source
Leave a comment
You must be logged in to post a comment.