There is a great cover story in a recent issue [should still be on many newsstands as of this writing] on the new direction of Nike under their CEO, long time employee Mark Parker. Instead of breaking things up into products [shoes, apparel, etc.], Parker has broken things down into divisions by sports. The article shows that Nike is laser-focused on global domination and serves as a great case study for any global business.
Read the article here....
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