K-Swiss Classic – Poster Campaign

Written by Moid
Posted March 13, 2010 at 6:53 am

K-Swiss Classic - Poster Campaign

Just a few days ago, we showcased the K-Swiss Classic Film Shorts, and we now have K-Swiss’ latest form of media to share—their poster campaign. This campaign consists of eight different posters, each of which is accompanied by a few words from a Wallpaper writer about the history of the K-Swiss Classic. The eight posters meant to advertise the sneaker consist of the following titles: “You gotta know your classics,” “L.A. 1996,” “K,” “We killed canvas. Sorry.,” “Blond on blond,” “UTVS STYL,” “No talk policy,” and “Classic Multiples.” If you’re interested, you can check out the posters (click here) and the story (click here) by clicking their respective links.

K-Swiss Classic - Poster Campaign

No Comments

Filed under: K-Swiss, Sneaker News, Sneakers

K-Swiss Classic – Film Shorts

Written by Steve Kluback
Posted March 10, 2010 at 2:39 pm

To pay homage to their California heritage and their signature sneakers, The Classic, K-Swiss is launching 12 film shorts on “Things that are Classic” starting today and successively launching on viral networks throughout the remainder of the year. Peep the first film “K is for Kalifornia” (through the lens of Rick & Buddy of the famed Six Stair productions).

No Comments

Filed under: K-Swiss, K-Swiss Classic, Shoe York Files, Sneaker News, Sneaker World, Sneakers

K-Swiss 2010 Collection Sneak Peek

Written by Erber
Posted September 2, 2009 at 1:17 am

K-SwissPlayNiceEvent8
While last Saturday was a big day for K-Swiss because of the release of its sneaker collaboration with Partners & Spade, the Wednesday before that was also a big one. Hundreds attended K-Swiss’ “Play Nice” fashion show in New York City’s Skyline Gallery as models showcased products slated to release as part of the brand’s Spring 2010 collections. Several celebrities appeared on the runway, accompanied in the end by members of the local K-Swiss affiliate: the Boys & Girls Club of America. On display were different K-Swiss models made for casual wear, tennis play, fitness training, and even skateboarding. In the end, the event was a successful kick-off to this year’s US Open tournament and cemented K-Swiss’ position as an all-inclusive California Sport brand. Check out more pix of this collection being modeled after the jump.

K-SwissPlayNiceEvent2
K-SwissPlayNiceEvent3
K-SwissPlayNiceEvent4
K-SwissPlayNiceEvent5
K-SwissPlayNiceEvent6
K-SwissPlayNiceEvent7

No Comments

Filed under: K-Swiss, Other Sneakers, Sneaker News, Sneakers

K-Swiss x Partners & Spade “P&S Classic”

Written by Erber
Posted at 12:45 am

KSwissP&S1
Earlier this year we got word of a K-Swiss collaboration with United Set. This past Saturday, August 29th, 2009, invited guests celebrated the release of the limited edition P&S Classic- the result of a new K-Swiss collaboration, this time with New York footwear store Partners & Spade. The launch event consisted of the August Sweat Out Ping Pong Classic- a day-long event in which guests competed against each other in games of ping pong played on a table with a K-Swiss theme. But the real prize was being given the first opportunity to cop one of the P&S Classics limited to 266 pairs. Originally released at the 1966 Wimbledon games, this reworked shoe has a stripe of bright orange near the ankle with each pair being individually numbered with an identification tag. Only certain stores such as the J. Crew NY Men’s Store and Partners & Spade have these for sale. So it’ll take you a bit more work acquiring a pair of these- but, then again, that’s the nature of limited releases.